Uniting The City
The Collaboratory – The BIG Idea
Getting 200 companies united to make a greater impact in just 6 months
The City (and this was before Brexit) has come under a lot of scrutiny and receive a lot of bad press. Sometime justifiable. However, a lot of business and especially its employees do a lot of good
Indeed, many small charities and community groups would not be able to thrive let alone survive without the support, funds and volunteer from the city and business.
City and business cannot actively promote the good they are doing as there are stakeholder that would look to counter this and find was to discredit or find negative angles.
This is both damaging to employees but also to the community groups and charities they are trying to help.
Uniting to promote the City as a force for good
Carrying out some research and gaining insights, we came up with a concept for a City Giving Day. One day in the year where the city and its employees come together to promote and celebrate the good it does.
Companies use their foyers, restaurant, meeting room and even on the streets to promote and showcase their amazing charitable and community work. A unique opportunity to let their staff and visits and the wider community know about the difference they are making, and the lives are changing
City giving day has evolved but one thing has remained constant and that is the raising of more funds, recruiting new volunteers and helping more charities
City Giving Day has a tremendous track record of mobilising the City to give back to the community Xavier Role ex CEO London Stock Exchange
There wouldn’t be another single day with such a focus on community programmes if it wasn’t for City Giving Day- Clare Silverton, National Australia Bank
City Giving Day raises the profile of our charitable partnership with corporate, vital to sustaining our service. London Air Ambulance
Time Given People supported
A key focus is giving companies the opportunity to say a BIG thank you to their employees for all the fund raised and volunteering they do for the community, whether it is the organisation’s charity of the year, charity partners or in a personal commitment an employee has made to the charity of their choice
The result has been amazing
- 200 companies taking part in the first year
- 300 charities now befitting
- 81% of companies said it made a difference to inspire employees in charitable a/CSR activity
- 86% of senior management went red
Constant collaboration as the City never sleeps – constant collaboration to develop New ideas
Now in its 4th year, it has grown.
Kicking off the day- a reception at the London Stock Exchange and a photo call in the Guildhall Yard where 100+ companies kick of the day with a speech from the Lord Mayor
The City wears red to show it is united on this one day.
Tour de City
A static bike challenge 75 teams come together to garner in a fun way the competitiveness that is always there
Utilising the power of social media people can champion both what their organisation supports and their own personal charities
Taking place in the City and Canary Wharf -An opportunity for more employees to get involved after work with 50+ teams take on the challenge to become the City champion
Are you looking for a BIG idea?
Will your organisation benefit from a BIG idea or a big campaign or initiative to bring together key stakeholders or attract new ones? Do you have some initial ideas already and would be interested in how to make it work or bigger than initial thinking?
Using the Collaboratory resources and methodologies we can help